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Emerging Spirit
Emerging Spirit is an exciting initiative of The United Church of Canada focused on establishing and nurturing a relationship between the United Church and Canadians who don't attend church, with a focus on those between the ages of 30 and 45. Emerging Spirit is reaching out through a national media campaign which uses magazine and Internet advertising, viral videos and other popular media. A key part of this campaign is the WonderCafe on-line discussion forum. The aim of Emerging Spirit is to help raise awareness about the ministry of The United Church of Canada and to invite people to join with us on the journey of faith. The media component of Emerging Spirit will proceed hand in hand with work to help congregations and their leaders develop more effective welcoming ministries and connect in a new way with their communities. Emerging Spirit also offers important opportunities for congregations to reclaim and proclaim the key elements of the gospel they are called to live out in their context, reassess how they are perceived in their local communities, and strategize about things they might do to be more welcoming to those who don't currently attend a faith community. |